Selected work — 29 years
Four engagements.
Every one of them left something behind.
These are not summaries of deliverables. Each case study is a complete story, what was broken, what I saw that others missed, and what a less experienced designer would have done differently.
Featured work
Case Studies
Full case studies covering the complete arc of each engagement from brief to outcome.
Healthcare IT
Rebuilding a 1996-era brand from scratch, and the system that outlasted me
Sole designer. 7.5 years. Full creative latitude. The work became the foundation every designer after me inherited.
Healthcare SaaS
Staff designer to Design Manager, through an acquisition rebrand
Joined serving 89,000 monthly visitors. Promoted to Design Manager. Led a 30-day digital rebrand through a major acquisition.
Content Production
Building a broadcast studio from zero, then filling it with 200 videos
A piece of glass and a 3D printed clamp became a $15,000 broadcast studio. 200 videos over three years. Nobody asked for it. It proved its value anyway.
Entrepreneurship · Brand Launch ·
Consumer Products
A plasma cutter, a partner, and no manual
Co-founding a product brand from zero. Full brand identity, product design, e-commerce, and one year of learning what design school never teaches.
Deep Dives
Focused work on specific problems
Individual pieces pulled out from larger engagements. Each one tells a complete story on its own.
AdvancedMD · Systems Thinking
The diagram nobody else thought to draw
A month of cross-functional stakeholder interviews mapped into a single lead flow diagram the CMO adopted as the team's standing reference. Making an invisible process visible.
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KLAS Research · Brand Standards
The badge that had to earn its place on someone else's website
The Best in KLAS award mark is displayed by healthcare vendors across the industry. Designing and maintaining a credential that lives outside your own brand's control.Read the deep dive
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KLAS Research · UX Design
Built for data. Not for the people reading it.
The KLAS market segment pages were functional the way a spreadsheet is functional. Rebuilding the information hierarchy so healthcare professionals could find what they came for.
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KLAS Research · UX Design
A redesign that never shipped, and why the thinking was sound.
In 2020 I drove a full website redesign from concept through high-fidelity wireframes. A new designer took it in a different direction. What I learned about creative ownership and organizational dynamics.
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