Design leadership built on
twenty-nine years of solving hard problems

Twenty-nine years ago I started my career
building banking websites.

Financial platforms taught me something before I had language for it: design carries real weight when the stakes are trust, compliance, and clarity under pressure. That lesson followed me through healthcare research platforms, SaaS products, and consumer brands, three times trusted as the sole creative owner of an entire organization, twice leading design teams from the ground up, one studio built from scratch that produced over 200 videos.

I've built a reputation as a problem solver people bring the hard cases to, the ones with no obvious fix. When an executive at KLAS handed our team a half-formed idea and asked for a finished product, my job was turning that direction into something people could actually use, shaping the look and feel and the front-end experience while working alongside the team building the underlying filters and interactions. A strong technical understanding of how things work, not just how they look, is what let me design something that complex without it collapsing under its own logic.

Outside client work, I build things with my hands, laser cut steel, 3D printed props, a plasma cutting business I ran with a partner for two years. The instinct is the same one that shows up in the case studies: take something complicated and make it work.

I'm currently freelancing and open to Creative Director roles where design leadership means both the strategy and the craft.