Creative Director & Design Leader
Building brands
THAT MATTER
29 years turning complex products into clear, compelling experiences — across healthcare, SaaS, finance, and consumer markets. I’ve been the sole creative owner, the team builder, and the studio founder.
29
Years of professional
design experience
600K+
Monthly visitors on platforms I designed
200+
Videos produced from a studio I built from scratch
3×
Trusted as sole creative owner of an entire organization
2
Companies where I hired and led design teams
– SELECTED WORK –
Case studies in creative leadership
Each project tells a complete story — the problem, the decisions, and what changed.
Healthcare IT · Brand Identity · UX · 2016–2023
Rebuilding a 1996-era brand from scratch — and the system that outlasted me
Hired as sole designer with full creative latitude, I rebuilt KLAS Research’s entire visual identity — from a Microsoft Office-era brand into a coherent system across digital, print, and marketing. The work became the foundation every designer after me inherited.
Sole designer · 7.5 years
Full brand system
CEO-endorsed rebrand
Product UX + marketing
Healthcare SaaS · Rebrand · Growth · 2011–2015
Staff designer to design manager — through an acquisition rebrand
Joined as staff designer on a team serving 600K+ monthly visitors. Promoted to Web Master and Design Manager. When ADP sold to Marlin Partners, I led the complete digital rebrand.
600K monthly visitors
100 leads/week
Hired 2 designers
Content Production · Studio Build · 2020–2023
Building a broadcast studio from zero — then filling it with 200+ videos
Designed, equipped, and ran a professional 25×35ft broadcast studio. Three 4K cameras, ATEM switcher, teleprompter. Produced 200+ expert videos over 3 years. Coached healthcare executives on camera.
200+ videos produced
Built from scratch
Expert direction
Entrepreneurship · Brand Launch · Consumer Products
Co-founding a product brand — identity, e-commerce, and launch from zero
When opportunity knocked, we built a company. Full brand identity, product design, e-commerce site, and launch strategy for a plasma cut steel and laser engraving business.
Co-founder
Full brand from zero
Live e-commerce
About
The designer companies call when the brand needs to be fixed
I started my career designing nutritional supplement packaging in 1997 — when Photoshop 4 was new and most companies were just discovering the internet. In the 29 years since, I’ve built brand systems, led design teams, launched a content studio, and co-founded a company. Three times, I’ve been the only designer in an organization. That pattern isn’t a coincidence. It’s a reputation.
B.S.
Multimedia Communications
+3 associate degrees
3x
Sole creative owner of an entire organization
5
Industries across
29 years of practice
UT
Salt Lake City, Utah
Open to remote
& hybrid Capabilities
What I bring to
every engagement
A complete creative toolkit — from brand identity to video production, from PPC to team leadership. Every discipline in service of a single goal: making complex things clear.
Brand Identity & Systems
Logo design, typography, color systems, brand guidelines. Building visual languages that scale across every touchpoint and outlast the designer who created them.
UX & Digital Product
Web design, authenticated portals, data visualization, information architecture. Designing complex products that feel simple to use.
Marketing & Campaigns
PPC landing pages, lead capture, digital advertising, social campaigns. Design that converts, not just impresses.
Print & Collateral
Sales brochures, event materials, presentation templates, packaging. Production-ready design from concept through press check.
Video Production
Studio design and buildout, production direction, on-camera coaching. 200+ healthcare thought leadership videos produced.
Creative Leadership
Team hiring and management, stakeholder communication, creative direction. Building creative operations that work without me in the room.
Companies I've worked with